Wednesday, 14 December 2016

Media evaluation 5-7 draft

Question 5
My genre for my magazine is rock, which I know quite a bit about and many people I know also like this genre. So using my knowledge on rock music I generated content that rock fans would want to see on the magazine. For my magazine I used quite bold colours like red, black and white as these colours are usually linked to rock music and are considered loud and expressive colours. By using these colours I was able to attract the attention of my audience with the choice of my colours scheme as rock fans usually look for these colours when looking for a rock magazine. Furthermore I added free content in my magazine like posters that would come with the magazine when brought and would be exclusive to only my magazine. This would interest any fans that are interest in the free gift that comes with the magazine, which may be from a certain artist or band, and would also peak any fans like that to collect merchandise. I put examples of the posters that were coming with the magazine on the front cover so readers can see the artists on the posters and whether they like it or not. This can also excite certain fans from seeing they favourite artists on the free posters and can make them buy the magazine on impulse. Fans of rock also like to buy things that fit in with the aesthetic of rock music. Therefore I made sure to make my front cover fit into the theme by using a picture of my cover star with a grey background on the front cover. In the photo I used low key lighting to create shadows so it looks dark and mysterious, which is what fans look for. By making my magazine fit into the aesthetics of rock fans will think that my magazine is genuinely knowledgeable about rock music. I mentioned many artist’s and band’s names in the cover lines on my front cover so that fans or these artists can quickly identify whether the magazine has artists they like featured in the magazine without having to pick it up and flip through the pages of the magazine. I also added a puff on the front cover of my magazine featuring tour dates, to advertise the artist and to catch the attention of the audience, to attract readers who may be interested in the artist.

On my contents page I added numerous pictures of different artists featured in my magazine so the readers can get excited about seeing their artists featured I the magazine and want to buy the magazine. For the photos of my contents page I used photos that are quite abstract and dark to represent the genre of my magazine. I separated the contents into different sections so that reader can easily navigate through the magazine and so they can see the content that is in the magazine and see whether they’re interest in it or not. I stuck to the same colour scheme and fonts so that it was consistent throughout the magazine and didn’t look too messy , which can often put the reader off as they may find it hard to read or difficult to navigate, as there is too much happening on each page. 

For my DPS I used a large image of the artist featured on both pages to make it stand out so the reader can definitely recognise the artist and know the article is about them. Furthermore I used consistent text and colours on this page so there wouldn’t be too many colours clashing as the photo already has quite a few colours. I also used a pull quote on my DPS so the reader can read it and become interested in the rest of the article. I made the article slightly casual so that it wasn’t all questions about the artist’s music, which makes it more interesting for the user to read as it is not a formal interview but an informal one like they’re reading a fun conversation. I also included an introduction to the artist so that reader’s that may not be a current fan of the artists may become interested in them.

Question 6:
From making my magazine I have learnt how to use various software and technology. I have been able to take pictures in a photography studio and learn how to set up lights and adjust them to my liking to create the effect I want in the photo I take. I learnt that there were 3 types of lights used, also known as 3 point lighting. These lights were the key/main light, the fill light and the back light. Furthermore there were soft boxes, which helps diffuse the light to soften the lighting. There were also different flash settings that you could adjust to control how much light you want in your photographs, as my magazine was based on rock I didn’t want too much light in my photos. Therefore I used low-key lighting in my shots to create a mysterious and dramatic atmosphere in my photos. Furthermore I have learnt how to use the DLSR camera and the different modes there are on the camera so I can take a picture to my liking. I was shown how to change the shutter speed on the camera so I could take continuous pictures if I wanted to capture movement, or for example my DPS picture where I took the picture of the model throwing the jacket mid-air. I have been able to use professional software, like Adobe Photoshop, InDesign, and Illustrator to help create my magazine. Through these programs I have been able to design my own fonts and make the front cover, and DPS of my magazine using these programs. I used Illustrator to help design my own fonts for my magazine. I wanted to create a rough brush effect for my masthead, and through the use of Illustrator I was able to produce this result by selecting a brush effect stroke for my text. I was also able to change the letter spacing to how I wanted it to look so the letters did not look too close or far apart from each other. I made two copies of the text and placed one copy behind the first piece of text to give it some depth so it looks more three-dimensional and stands out more. I used Photoshop to create my front cover and my contents page. I used multiple layers for the different elements on my magazine. To make the masthead look like it is behind the model I put the layer in front of the picture of the model and erased the part that went over her head. I used the brush tool and selected a brush with texture and drew rough lines for the background of my cover lines. I used the shape tool to create the skyline and the puff on the magazine. I selected the puff and added a strokes to it to make it stand out more. For my contents page I used the shape tool to draw out a background for my contents. I also gave one of the photos a stroke to make it stand out more. I made my double page spread on InDesign. I learnt how to use guidelines to make my layout more organised and neater. I found out how to do a drop cap and separating my text into columns, using the text options available on InDesign. InDesign and Photoshop were quite similar so I was able to use the skills I learnt from Photoshop on InDesign too.

I have also learnt how to use Blogger to keep track of my progress. As I used different platforms to upload my work I also learnt how to embed them onto my blog, using HTML, so they can stay in whatever format I made them in, but still appear on my blog. With the use of blogger I was able to keep track of my progress and retrace my steps if I ever forgot about something. I would type up what I wanted on word before I pasted it on to blogger so I would not any grammatical or spelling mistakes.

Question 7:
For my front cover instead of placing the skyline on the bottom, like I did for my preliminary, I placed the skyline at the top. I did this as I realised when magazines are displayed you can only see the top part of the magazine half the time. So even if my magazine gets placed behind others people can still see my magazine and the content inside my magazine from the skyline. Not only can you see pictures on my skyline but also the content inside the magazine, which may interest in anyone looking for rock magazines. I used a puff in both of my magazines, however in the preliminary task it did not stand out and the test inside was quite plan and too close to the edge of the puff. However in my music magazine I used two outlines on my puff to help make it stand out. I also made the text inside the puff a lot more interesting and centred it properly. Before in the preliminary task the masthead was placed to the left of the model and looked quite plain as it used the same font as the cover lines. I also placed the date in-between the box that was surrounding the masthead and this made it look unprofessional as it looked out of place. In my music magazine I placed the magazine behind the model, as I wanted the model to be the centre of attention. However I placed it on top of the examples of the posters as I still wanted the name of my magazine to stand out and not be completely hidden. Instead of using a default text font I customised and made my masthead on Illustrator so that it would stand out more and wouldn’t look like another cover line and be hidden amongst them. I learnt more about the placement of the cover star and instead of using a photo with the model standing at the side I used a photo with the model centred instead. From here I placed cover lines, puffs and other elements around the cover star making the cover star the centre of attention. I did this so that when you pick up my magazine the main focus will be on the cover star, which is one of the reason most people buy magazines, as people like to buy magazines that feature artists they like. I realised that some of the cover lines in my preliminary task were quite hidden and blended into the background of the photo. So for I chose a colour scheme that contrasted with the photo I was using, furthermore I used the brush tool and drew a few brush strokes and placed this behind the cover lines to make them stand out more and bring more attention to them. For my preliminary task I included a main cover line, however I did not include an anchor for my front cover, so this time I included an anchor to use so the reader could relate the text with the image that I use for my front cover. 
For my contents page I made a similar font to my masthead for my contents titles to make it stand out from the rest of the text on my contents. Similar to my preliminary task I placed all my contents inside a box for it looks more organised and is easy to see where all the contents of my magazine is. However instead of placing the box on the whole half of the pages I placed it partially to the right side of the page and used a full sized image for the background of the page. I also added other images of artists included in my magazine so the reader can clearly see and located which artists are featured in this magazine. Although I captioned the imaged I used in my preliminary task I did not add a page number so they could locate certain articles in my magazine. So for my music magazine I added a paged number to the caption in another colour to highlight which page the article the picture was featured on so it makes it easier for the reader to navigate through the magazine. For the images I used on the contents page in my preliminary task I used pictures where the model was facing away from the camera, but for my music magazine I took pictures where the artists was looking at the camera/reader so the reader could feel more connected with the magazine and artist. The pictures placed on my preliminary task looked like they were placed quite randomly and did not stand out, it made my magazine look messy. Therefore for my music magazine I used a stroke to highlight my images to make them look neater I also spaced them from other images so it did not look too close and messy. Unlike my preliminary magazine, which just listed the entire contents of my magazine, I separated my contents into different sections on my music magazine to make it easier for the reader to navigate. I also included social media logos on my music magazine to let the reader know how to stay connected with the magazine and feel more connected to the magazine.
For my DPS I decided to stick with the same colour scheme I used for my front cover and contents to make my magazine more consistent. From my front cover and contents page I decided to use the same fonts so it would look more professional and wouldn’t make my magazine look too messy with multiple fonts. I added a pull quote to my DPS to attract the attention of reader’s so they can have an insight on part of the article to capture their attention. I included an introduction to the artist in my article so that anyone that does not know the artists can discover more about them and maybe become a fan of them. I also included an outro to promote the artist’s new album to let any fans know about it and remind them that it is available for sale. I have learnt different ways to write an article and seeing as my target audience is mainly teenagers I wrote my article in a casual format so it is not too formal and serious, therefore teenagers won’t get bored of reading it. I also included the logo of m magazine at the bottom of the page to highlight the fact that this article was exclusive to my magazine. Originally I wanted to use two different pictures on each page as the background, however I discovered that this made my magazine tacky and unprofessional so I opted for a landscape picture for both pages. I was able to learn more about photography and have access to a photography studio so I could take better quality and professional pictures. Unlike my preliminary task, the photos I used for my music magazine were much better quality and made my magazine look more professional and refined.


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